Production and facilitation of broadcasting short courses
TMC Academy (TMCA) is a strategic business unit within Abundant Media. TMC Academy offers training services to the community radio sector of South Africa. There is a tremendous need for skills development within the community radio sector that TMC Academy hopes to serve. In total, South Africa has 333 radio stations. This consists of 22 commercial stations, 17 public broadcaster stations and 294 community stations.
TMC Academy will focus primarily on the community radio sector as it already services this sector through The Media Connection (the main business unit of Abundant Media). TMC Academy is accredited as a training provider by the MICT-SETA. TMC Academy currently has one accredited course: Radio Production, and looks to develop further short courses. The needs of the sector would affect the product offering and scope of intervention. TMC Academy will focus on research, focused target market and a focused differentiated strategy.