Helping clients navigate the Southern African media landscape.

We connect your business to over 200 communities throughout Southern Africa through radio, television and precisely planned branding packages, designed to boost your brand, promote growth and activate profits. We understand the spending power of each community and what they are passionate about.

Savvy & experienced sales representatives ready to give you tailored radio advertising advice!

We are really good at what we do because we are always working closely with the stations that are dedicated to the communities that your business needs to penetrate. We have the research, the figures and the connections that mean you have access to over 9 million people across Southern Africa

Why Choose Us

We have been going strong for 20 years. Established in 1999, The Media Connection has been a formidable contender in the radio sales industry for as long as it has been in existence. We have been blessed to witness the birth and be a part of the ongoing success of some legendary radio stations.

We have a passionate sales force, and they push hard to make sure that each detail and each campaign is executed with precision and that every client is as excited and as satisfied at the end of any journey we travel together.

We are uniquely equipped to tie together community radio packages that give your brand maximum exposure in communities that are otherwise unreachable. We are the connection.


Our sales team can give you detailed information on the listenership of individual stations or on the stations you choose collectively in the footprint area you choose. We can also furnish you with other key information, like local malls, local vendors and who else is selling in the area.

Targeting Listeners

Each community is unique, and the culture is different. Different languages are spoken and the stations in that area have a different ‘vibe’. We can help you tailor design your campaign to have maximum impact on the community you are aiming at.

Specific Stations

If you would like to advertise on more than a handful of stations across a handful of provinces, we can help you assess which stations would be best. There are many things to consider, and we have it all covered.


On occasion you may need more than just radio sales advice. We offer advert production, and things like outside broadcasts and on the road activations. We can organise it all for you into one seamless, awesome campaign.


At the end of the campaign if you would like feedback and a rundown of everything that has happened, how it went and what the outcome has been, we can give that to you with pleasure. Your satisfaction is our ultimate goal.


Radio is beautifully diverse and flexible. If you have any questions about how it works, or you would just like to chat to a rep about the mechanics of it, please don’t hesitate to drop us a line and we will gladly answer any queries.

Meet our people


Nkopane is Business Development Director for Abundant Media Pty Ltd, responsible for The Media Connection and The Brand Connection.

Prior to joining Abundant Media , Nkopane was the COO of the State Owned Media Development and Diversity Agency (MDDA), a position he held successfully managing a development fund of over R80 million aimed at providing start-up capital to community radio , print and TV throughout the country. He has in his tenure at the MDDA contributed to the achievement of a clean and unqualified audits from the Auditor General and the success of the Agency.

Nkopane was awarded a certificate of excellence by the National Community Radio Forum (NCRF) for the period that he served as the organisation’s CEO. He is a part time Radio Management lecture at Wits University faculty of Journalism. He has also authored and co-authored a number of Community Media tool-kits and booklets published by the GCIS, MDDA, AMARC and DBSA as well as Community Radio Management NQF level 5 training curriculum accredited by MICT-SETA.

Nkopane holds a Media Management Diploma from AAA school of Advertising, a M.A.P and P.D.M from the University of the Witwatersrand Business School (WBS).

Sales Executive
Cape Town Bookings
Sales Executive Cape Town
Station Liaison
ICT Manager
Admin Operations Manager
Traffic and Materials Coordinator
Logs Coordinator
Account Manager
Stakeholders Relations Manager

Trinity Mohlamme a former station manager, studied media and advanced radio at Wits University he is also involved in setting up and training community radios.

Music producer and professional dj.

Hi is passionate about community development, matching people to products and services using unconventional ways of thinking.

Currently working at The Media Connection as a Group Strategist.

Trinity sees unique opportunities in every challenge.

Sales Co-ordinator
Special Projects Manager

Sales Executive

Sales Executive
Cleaning and Events
Traffic Coordinator
National Sales Manager
Sales Director
Sales Executive
Media Manager - Africa
Contracts Manager
Traffic Coordinator
HR & Training Department Manager
Admin Director
Sales Administrator