Abundant Media, trading as The Media Connection, took its internship programme to a new level recently when it took over 20 interns, from the Emalahleni and Shoshanguve community radio stations, on a tour of the SABC’s head office in Auckland Park.
Interns from both stations first gathered in Strijdom Park for a tour of The Media Connection and The Brand Connection’s offices, before heading off to the SABC’s radio park for a live interview on Radio Channel Africa, with veteran presenter Sheila Beard; a visit to SAFM’s studio; and to watch the 13h00 news presented live on Channel 404.
“The purpose the programme is to facilitate learning opportunities and practical experience for students. It’s important for interns in the community radio sphere to understand the bigger picture when it comes to broadcasting and the tour was our way of showing them how various stations and channels operate,” says Judy Milne, CEO of The Media Connection.
For more information, contact The Media Connection at 011 791 3107 or visit www.themediaconnection.co.za.
The Media Connection DNA
Abundant Media, trading as The Media Connection, provides a sales and administration function for radio and TV stations that have limited experience with, and access to, the national advertising industry in South Africa. There are 135 community radio stations on air, with which The Media Connection has representation agreements, as well as 21 sub-Saharan TV and radio stations that have appointed it to procure advertising for them. The Media Connection is a one-stop shop for advertisers aiming to reach a large and fruitful market simply by making one telephone call. For more information, contact 011 791 3107.